Saturday, March 20, 2010

When a sport unites a nation...

Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.



This is the most interesting thing that I have noticed in recent times. 


It matters not how strait the gate,
How charged with punishments the scroll.
I am the master of my fate:
I am the captain of my soul. 



This superb poetry "Invictus" by William Ernest Henley ,one of my all time favourite has just reminded that its not the strength but the intentions that matter.


Last night I saw the oscar nominated movie the Invictus. A remarkable movie for me which just kept me thinking that How to get people to be better than what they think they can be? How do we inspire ourselves to greatness when nothing else will do? 

My daily living is inspired from that poem. It gets me motivated, boosts my mind, and helps me to stand still whatever obstacle i face or go through...


It was then ,that I cracked that sport after which the nation goes crazy is the real intention to make a country unconquerable.
Nelson Mandela , after he came as the leader of the new Republic of South Africa was under many dilemma on how will the country react after his freedom. During his jail period he observed that Rugby the national game of SA was only played by the AFRICANAS(the whites who lived in SA) . But he made those whites develop interest of it into Black and just break the barriers and years of apartheid by a game ...
It was he who inspired the captain to play for the 43 million of SA ...It just ignited the spark to achieve and attain to stretch your limits beyond your own imagination...
A total inspiration to feel and this INVICTUS feeling has just ignited in me too...
people do watch the movie if you felt my words felt short to explain you as a picture is worth a thousand words...


Dis is it for now...
Bloggin off....Directly Dilse...
Rishi Doshi  

Monday, March 15, 2010

Why dont soups fit in India ....???

Have you guys ever wondered why does soups is considered as a starter whenever we go out in a restaurant ....??
Well its a desperate attempt made by the food giants of India to make soup fit in the indian staple diet.
Soup were introduced in India way 2 decades back when India was still coming out from its post bofor's scam...people or here the common man was finding hard to have 2 meals a day ,so where would soup come in his life...
You know that on an average every one in india will have milk with parantha or toast daily...no one does a heavy breakfast in the morning because he takes lunch at 1 or 2 which consists on dal,chapati,sabzi and rice ...so here also no soup...
On an average soup holds the same value as milk does with kids ....no kid likes milk ...so when they keep kids as the target audience in their mind..its gonna back fire ...
we cannot create a space for any product in the real market...the thing is replacement...So whatever gets replaced with it must be worth its same value...
You wont ask a person to get up at 3 o'clock in the morning to have soup...


So the best thing that can be done is to change the target audience from kids to single working professionals and adults ...who have no time to actually cook and who are really health and weight conscious...
Also most people in India have dinner at 8.30 to 9 ...So the post lunch and pre dinner time can be used effectively for a soup which is heavy to consume but can be good appetizer...


Soup a staple food of West is yet to find a place for it in India...


Dis is it for now...
Bloggin off....Directly Dilse...
Rishi Doshi